{"id":1279,"date":"2017-11-10T17:21:38","date_gmt":"2017-11-10T08:21:38","guid":{"rendered":"http:\/\/www.hungerfree.net\/en_cms\/?page_id=1279"},"modified":"2017-12-18T17:34:47","modified_gmt":"2017-12-18T08:34:47","slug":"special23_4","status":"publish","type":"page","link":"https:\/\/www.hungerfree.net\/english\/world-hunger\/special-issue\/special23_4\/","title":{"rendered":"What\u2019s your level of awareness?  Behind the products we buy. -Businesses that don\u2019t exploit people or damage the environment: corporate social responsibility (CSR) and us- 4"},"content":{"rendered":"<h1>Special Issue<\/h1>\n<div id=\"breadcrumb\" class=\"cf\">\n<ul>\n<li><a href=\"\/english\/\">Home<\/a><\/li>\n<li><a href=\"\/english\/world-hunger\/\">World Hunger<\/a><\/li>\n<li><a href=\"\/english\/world-hunger\/special-issue\/\">Special Issue<\/a><\/li>\n<\/ul>\n<\/div>\n<article class=\"special\">\n<p class=\"date\">No.23\u3000\u3000\u30001 Apr. 2009<\/p>\n<h1>What\u2019s your level of awareness?  Behind the products we buy.<\/h1>\n<div class=\"sns_btn\"><a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\">Tweet<\/a><\/p>\n<div class=\"fb-like\" data-href=\"https:\/\/www.hungerfree.net\/english\/world-hunger\/special-issue\/special23_4\/\" data-layout=\"button_count\" data-action=\"like\" data-show-faces=\"true\" data-share=\"true\"><\/div>\n<\/div>\n<div class=\"clear\">\n<div class=\"leftCol\"><img loading=\"lazy\" width=\"530\" height=\"190\" src=\"https:\/\/www.hungerfree.net\/english\/wp-content\/uploads\/2017\/11\/23_top.jpg\" alt=\"\" class=\"alignnone size-full wp-image-1269\" srcset=\"https:\/\/www.hungerfree.net\/english\/wp-content\/uploads\/2017\/11\/23_top.jpg 530w, https:\/\/www.hungerfree.net\/english\/wp-content\/uploads\/2017\/11\/23_top-250x90.jpg 250w, https:\/\/www.hungerfree.net\/english\/wp-content\/uploads\/2017\/11\/23_top-120x43.jpg 120w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/div>\n<div class=\"rightCol indexNav\">\n<h2>INDEX<\/h2>\n<ul>\n<li><a href=\"..\/special23_1\/\"><span>P1<\/span><span>What\u2019s your level of awareness?  Behind the products we buy.<\/span><\/a><\/li>\n<li><a href=\"..\/special23_2\/\"><span>P2<\/span><span>What familiar companies are doing  Sony<\/span><\/a><\/li>\n<li><a href=\"..\/special23_3\/\"><span>P3<\/span><span>What familiar companies are doing  Ministop<\/span><\/a><\/li>\n<li><span>P4<\/span><span>Social responsibility as consumers.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3>Ultimately, we are the ones who decide which products to buy.<br \/>\n-What can we do right now?-<\/h3>\n<div class=\"clear\">\n<div class=\"leftCol\">\n<h2>Social responsibility as consumers.<\/h2>\n<p>Among Japanese citizens, concern about environmental issues is growing, as can be seen in the level or participation in \u201cTeam Minus 6%\u201d and the Eco-bag movement. With the increase in the number of green products to choose from, consumers are now able to purchase and use products which have been made taking the environment in to consideration, which can be called one of the achievements of the increased awareness of social responsibility among corporations and consumers.<\/p>\n<p>On the other hand, as yet, few people make a point to consider how the products they come in contact with are made. What\u2019s the point of an environmentally-friendly product if in its manufacturing process the environment is polluted, and the person who made the product falls into poverty?<\/p>\n<p>We, the consumers, must also concern ourselves with how goods are produced. More than anything, the Japanese consumer\u2019s demands have the greatest effect on Japanese corporations. While it is difficult for those living in developing countries suffering under poor working conditions to raise their voices, it is possible for us who live in Japan. Social responsibility is not just for corporations, but for each and every member of society.\n<\/p>\n<\/div>\n<div class=\"rightCol\"><img class=\"size-full wp-image-2740 aligncenter\" src=\"https:\/\/www.hungerfree.net\/cms\/wp-content\/uploads\/2016\/05\/23_04_1.jpg\" alt=\"23_04_1\" \/>\n<\/div>\n<\/div>\n<hr>\n<h3>The actions of corporations change with the awareness of society.<\/h3>\n<p>What CSR activities companies choose to undertake are decided within the context of the surrounding society, the market, and its consumers. Japanese consumer opinion can act to promote the spread of corporate attention to the production process and CSR activities.<\/p>\n<p>In order to help prevent and solve human rights and environmental problems, we can show our approval for corporations with transparent production systems by adding this condition to how we evaluate the products we purchase. Specifically, we can call companies\u2019 customer service lines and ask about how products are made. Also, it is important that we educate the people around us about the problems places of production face, and about the efforts of NGOs and corporations in response.<\/p>\n<p>If proactive corporate efforts, government initiative, the work of NGOs and responsible conduct by consumers are all present, the problems that arise during the process of goods production can be solved, and a sustainable society can be achieved. And the first step towards that goal is to take a closer look at the \u201cbackground story\u201d of familiar, everyday products.<\/p>\n<div style=\"padding: 10px; margin-bottom: 10px; border: 2px solid #82c659; \"><strong>Cooperative efforts by Lee Japan and HFW<br \/>\nNew jobs and clean water in Uganda<\/strong><\/p>\n<div class=\"clear\">\n<div class=\"leftCol\">\nAs part of the Uganda Organic Cotton Project, a portion of the sales of Lee Japan\u2019s organic cotton denim products made from Ugandan organic cotton will be donated to HFW. Lee Japan has been cultivating organic cotton to be used for jeans, making use of the country\u2019s temperate climate and fertile soils. This program is yielding new jobs in the cultivation of environmentally-friendly cotton at an appropriate level of pay. <\/p>\n<p>Also, in view of the great quantities of water needed to make denim products, Lee Japan is dedicating 2% of sales revenues to HFW to finance construction of wells, contributing to solving problems of water and sanitation afflicting Ugandans. When this project was launched, HFW exchanged with Lee Japan a memorandum stipulating that the environment and human rights be sufficiently considered during the production process. In order to evaluate the implementation of the project, HFW is cooperating as an external auditor to the project.\n<\/p>\n<\/div>\n<div class=\"rightCol\">\n<img loading=\"lazy\" width=\"300\" height=\"220\" src=\"https:\/\/www.hungerfree.net\/english\/wp-content\/uploads\/2017\/11\/23_04_2.jpg\" alt=\"\" class=\"alignnone size-full wp-image-1280\" srcset=\"https:\/\/www.hungerfree.net\/english\/wp-content\/uploads\/2017\/11\/23_04_2.jpg 300w, https:\/\/www.hungerfree.net\/english\/wp-content\/uploads\/2017\/11\/23_04_2-250x183.jpg 250w, https:\/\/www.hungerfree.net\/english\/wp-content\/uploads\/2017\/11\/23_04_2-120x88.jpg 120w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"sTxt\">A well constructed with project donations<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-3192\" src=\"https:\/\/www.hungerfree.net\/cms\/wp-content\/uploads\/2016\/05\/23_04_3.jpg\" alt=\"23_04_2.jpg\" width=\"200\" height=\"147\" \/><\/p>\n<p class=\"sTxt\">A field of organic cotton<\/p>\n<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<div style=\"width: 40%; height: 205px; float: left; margin: 10px 10px 10px 10px;\" align=\"right\">\n<strong>one of the denim products from the project.<\/strong><br \/>\n<a href=\"http:\/\/lee-japan.jp\/uganda\/\" target=\"blank\">\u00bb BORN in UGANDA ORGANIC COTTON<\/a>\n<\/div>\n<div style=\"width: 40%; float: left; margin: 10px 10px 10px 10px; \" align=\"left\">\n<img class=\"alignnone size-full wp-image-3192\" src=\"https:\/\/www.hungerfree.net\/cms\/wp-content\/uploads\/2016\/05\/23_04_4-e1463218068435.jpg\" alt=\"23_04_4-e1463218068435.jpg\" \/>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<ul class=\"pPagination\">\n<li class=\"page-numbers\"><a href=\"..\/special23_1\/\">1<\/a><\/li>\n<li class=\"page-numbers\"><a href=\"..\/special23_2\/\">2<\/a><\/li>\n<li class=\"page-numbers\"><a href=\"..\/special23_3\/\">3<\/a><\/li>\n<li class=\"page-numbers current\">4<\/li>\n<\/ul>\n<\/article>\n","protected":false},"excerpt":{"rendered":"Special Issue Home World Hunger Special Issue No.23\u3000\u3000\u30001 Apr. 2009 What\u2019s your level of awareness? Behind the p&#8230; <a class=\"view-article\" href=\"https:\/\/www.hungerfree.net\/english\/world-hunger\/special-issue\/special23_4\/\">View Article<\/a>","protected":false},"author":1,"featured_media":0,"parent":9,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-special.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.hungerfree.net\/english\/wp-json\/wp\/v2\/pages\/1279"}],"collection":[{"href":"https:\/\/www.hungerfree.net\/english\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hungerfree.net\/english\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hungerfree.net\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hungerfree.net\/english\/wp-json\/wp\/v2\/comments?post=1279"}],"version-history":[{"count":4,"href":"https:\/\/www.hungerfree.net\/english\/wp-json\/wp\/v2\/pages\/1279\/revisions"}],"predecessor-version":[{"id":2081,"href":"https:\/\/www.hungerfree.net\/english\/wp-json\/wp\/v2\/pages\/1279\/revisions\/2081"}],"up":[{"embeddable":true,"href":"https:\/\/www.hungerfree.net\/english\/wp-json\/wp\/v2\/pages\/9"}],"wp:attachment":[{"href":"https:\/\/www.hungerfree.net\/english\/wp-json\/wp\/v2\/media?parent=1279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}